What are marketing, advertising, and public relations? These fields come up quite often in the professional world and can encompass many aspects of the corporate, non-profit, and political careers.
Whether you're studying in the fields of marketing, communications, journalism, or simply eager to learn more, this talk will be insightful and engaging as you hear from three experts who have had extensive careers in the field. There will also be breakout rooms during the session, where the panelists can answer your questions in a smaller setting.
Michael Cherenson, Executive Vice President, SCG Advertising + Public Relations
A 30-year industry veteran and the author of three studies on the impact of reputation, Michael Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board and Public Relations Society of America and is a member of the organization’s prestigious College of Fellows. His expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management and interactive public relations. At SCG, he serves as chief public relations counselor and strategist, and oversees all public relations activities for the firms' diverse clientele.
Rosanna Fiske, APR, Fellow PRSA, Senior Vice President of Corporate Communications, Wells Fargo & Co., Southeast U.S.
Rosanna leads all internal and external communications for six states, more than 1,100 branches and offices and 30,000+ team members. With more than 30 years of experience developing strategic communications plans and campaigns, Fiske has a proven track record driving successful, multi-channel efforts with leading brands such as American Airlines, GE, Charles Schwab, Google, Anheuser-Busch Companies, Absolut Vodka, Visa USA and MTV Networks.
Gary McCormick, Principal, GMc Communications, LLC
Following more than three decades of experience creating award-winning campaigns for corporate, nonprofit and government clients, Gary formed GMc Communications in 2016. Prior to creating his consultancy, he was director of corporate communications for Scripps Networks Interactive, parent company of cable networks HGTV, Food Network, DIY Network, Cooking Channel, Travel Channel and Great American Country.
Date: Thursday, November 12th
Time: 2:00 PM - 3:00 PM (approximately)
Location: Remote. Zoom Meeting instructions will be emailed closer to the date of the program.
Contact: Alexa Berry, Manager of Enrichment Programs, here or (646) 398-6931